- Use Idea Pins To Showcase Your Products: Pinterest is really pushing their Idea Pins out to pinners and viewers. They are coming up in feeds and in the discovery areas. Pinterest’s algorithm gives them priority over regular pins. This means you have a better chance of being featured and seen by thousands of new eyes. Accounts using Idea Pins at least once per week are growing faster and getting more traffic than accounts using the old static pins. Because Idea Pins end without a link to a site, it scares pinners away. They want a pin that links directly to an Etsy Page. But don’t fear. People who like what you share on your Idea Pin are more likely to follow your profile over to your store and look for your product. With Idea Pins, the customer is already getting to know you and your product before reaching your store. This goes further to sell products than easier links. They start to connect with you as they go through the slides on your Idea Pin. So have some fun and show off what your products are about by using at least one Idea Pin per week.
Show Your Face On Pinterest: Come on, let’s face it. Not showing our face is one of the things we love most about Pinterest. It isn’t a social media where you have to post selfies and what you made for dinner last night. But showing your face with your products does help gain more traffic and sales to your product pages. It makes people feel like they are connecting with the seller. Connection is everything when selling on platforms like Etsy or Shopify. People are there because they want something handmade or unique. If not, they would have bought from Amazon. So be that human online that shows a little of themselves with their products
- Tell Your Story: With other sellers on Pinterest that may sell similar products, it is important to stand out by telling your story. We all have a story about what drove us to make the products that we do. Was it passion? Was it a need? What makes your story unique? Share that with a Video Pin weekly. Keep it short 30-60 seconds only. This draws people to your brand and helps you stand out.
- Do use static pins to your product pages: There has been quite a bit of talk about Pinterest favoring Idea and Video Pins and it is true. However, the good ol’ one image static pins are still great for leading people to your individual products pages. Each pin can connect to a separate URL, such as a product page. So for each of your products, do a simple image pin of it with a link directly to the page in your shop where they could purchase that product. This way as your Idea and Video Pins draw in new customers to your brand, the static pins lead them to your purchase pages. These pins all work together to get new eyes and turn them into sales.
Do make a Pinterest shop that pulls from Etsy: This is very important. It helps Pinterest showcase your products when potential customers search for something similar. The shop shows up in your Pinterest profile and pulls over product pricing, photos and description. It links back directly to the product page. This makes the pins shopable. It also gives you the ability to tag your own products on your pins. Here are Pinterest’s instructions on how to set that up. If you don’t understand how, message me on my new Instagram profile for help. @GirlCreateIt. I’m happy to give you some tips.